Additionally, competition through advertising and a growing consciousness of the industry have led to a substantial share of low-tar and low-nicotine cigarettes, thus causing a dramatic change in the smoking habits of the population within the last 10 to 15 years. Low-tar brands now account for 48% of all cigarettes sold in the U.S.

Brand Advertising is Only One o£ Many Sources Of Product Information Brand advertising in a free market system com- municates information about the characteristics of tobacco products, which aids consumers in their decision to purchase one competitive brand over another in the same product category.

Additionally, competition through advertising and a growing consciousness of the industry have led to a substantial share of low-tar and low-nicotine cigarettes, thus causing a dramatic change in the smoking habits of the population within the last 10 to 15 years. Low-tar brands now account for 48% of all cigarettes sold in the U.S.

Brand Advertising is Only One o£ Many Sources Of Product Information Brand advertising in a free market system com- municates information about the characteristics of tobacco products, which aids consumers in their decision to purchase one competitive brand over another in the same product category.